The most important personal branding question is "Who do I serve?", and you can find your "who" by answering these five questions about yourself and your expertise.
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When you have diluted focus, you get diluted results.
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“If you don’t have a mainstream product, you don’t need mainstream media!”
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You don't need to have millions of followers, millions of downloads, or hundreds of employees. You need to focus on the one thing you do best!
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Focus on what you can control.
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Don’t go searching for happiness, go searching for someone to help.
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Clarify exactly who you're looking for. Don't ask for someone who needs the solution that you sell, ask for someone who has the problem that you solve.
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You shouldn’t be looking for high-paying gigs in the beginning of your speaking career, you should be looking for the least competition with the most exposure.
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If you have diluted focus, you will get diluted results.
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You can create distinction and uniqueness with your brand just based on who you choose to serve.
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“You're not just competing against other people who do what you do, you're competing against everything that competes for people's attention.” - Jay Baer.
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You can spend a lot of time and energy doing social media marketing, podcasting, writing books, and speaking, but how do you turn all of this into money?
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Your bio is like a wrapper for a candy bar and your expertise is the candy bar itself. In all consumer goods, the packaging is as important as the product.
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Understanding key metrics in your marketing funnels can help you strategize your pay per click spend and create fast revenue growth.
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Am I too late to start building my personal brand? Rory responds emphatically and explains why personal brand and focusing on the customer are important.
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The world needs to hear what you have to say despite if the theme has been told many times before. You see, perhaps they haven’t heard it in the right frequency and that frequency could be your voice. In this article, Rory addresses what is imposter syndrome and encourages one to overcome self-doubt, tell your story, and help change the world with your message!
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So, you want to become a speaker? Rory shares how he got started in the speaking world with his best public speaking tips. Discover the speaking strategies that will get you to step up on the “stage” and share your message with the world!
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Many speakers, authors and webinar creators tend to lack the one thing that customer crave and that is steps in taking action with what they just learned. This is why great customer experience is important and applying action steps as part of an effective marketing strategy will create great customer referrals and even changed lives!
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So many of us have asked this question, “What is a Marketing Funnel?” Rory shares how building funnels are not easy but simple to build. As matter of fact, the key factor to an effective sales strategy funnel is to build a funnel that builds trust for a continuous lead flow generation.
Building Funnels | What is a Marketing Funnel | Sales Funnel Strategy
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What is copywriting? It’s the power of a written word for your audience and Rory shares his favorite copywriting quote that describes exactly what it is all about and how you can become a copywriter by following these fundamental basics in our propriety framework from one of his masterclasses.
What is Copywriting | How to become a Copywriter | Copywriting Tips
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