The Influential Leader Blog

“You're most powerfully positioned to serve the person that you once were.”

“Most people look for shortcuts. Influential people make good decisions, even when nobody's watching.”

The most important personal branding question is "Who do I serve?", and you can find your "who" by answering these five questions about yourself and your expertise.

When you have diluted focus, you get diluted results.

If you're having a conversation with somebody and you're focused on the sale, you're going to lose the relationship.

"If you're doing the work yourself, you can afford to hire someone to do it instead. You're either paying someone else at their rate of pay, or you are paying yourself at yours."

“If you don’t have a mainstream product, you don’t need mainstream media!”

You don't need to have millions of followers, millions of downloads, or hundreds of employees. You need to focus on the one thing you do best!

“The only two certainties in life are death and taxes.” - Benjamin Franklin

Focus on what you can control.

Don’t go searching for happiness, go searching for someone to help.

The human brain is not designed for success. It is designed for survival – conserving energy, keeping you safe, creating certainty, and avoiding risk.

Procrastination is the most expensive invisible cost in business today.

Clarify exactly who you're looking for. Don't ask for someone who needs the solution that you sell, ask for someone who has the problem that you solve.